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Cadbury Australia’s Dairy Milk to go Fairtrade in 2010 |
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Written by Oliver Wagg
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Friday, 04 September 2009 |
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Cadbury Australia and Fairtrade Labelling Australia & New Zealand announced on 1 September plans for its flagship Cadbury Dairy Milk to achieve Fairtrade Certification by Easter 2010.
This move will more than triple the amount of Fairtrade product sold throughout Australia and is, the company said, part of Cadbury’s ongoing global commitment to Fairtrade.
Consumers in the UK and Ireland are already able to buy Cadbury Dairy Milk Fairtrade certified chocolate, The announcement coincides with confirmation of similar plans for Cadbury Dairy Milk in New Zealand and Canada.
Fairtrade guarantees cocoa farmers minimum prices for their produce and additional investment for social, environmental and economic development in their communities.
Fairtrade executive director Steve Knapp said Cadbury’s commitment to using Fairtrade certified cocoa was a landmark step.
“Cadbury’s commitment to Fairtrade is life-changing news for cocoa farmers who will be able to sell more of their cocoa as Fairtrade, helping to improve living standards and create a better future for their families and communities,” Knapp said.
“This announcement sets a new standard for the mainstream chocolate industry in Australia and will open up new Fairtrade opportunities for cocoa farmers in our corner of the world,” he said.
Cadbury Australia is the first major chocolate manufacturer in Australia to make the change to Fairtrade. There will be no extra cost to customers.
“It’s Cadbury Dairy Milk with the same taste, same cost, but extra ethics,” said managing director for Cadbury Australia & New Zealand, Mark Callaghan.
Fairtrade certification of Cadbury Dairy Milk means Fairtrade and its international partner certification body, FLO-Cert, will independently monitor and audit the supply chain to ensure it meets internationally agreed Fairtrade standards.
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